Practice 360: From Patient Experience to Practice Leadership
Run the fertility practice your patients deserve.
A practical, four-phase online course in ART practice management, from patient experience and IVF workflows to payer contracts, revenue cycle, and the team that makes it all work.
Interested? Sign up here →Great clinical outcomes aren't enough to run a great clinic.
Your embryologists are world-class. Your physicians are trusted. But behind every successful cycle is a business that has to work too: insurance that has to get billed, workflows that have to hand off cleanly, staff who have to stay, and patients who need to feel cared for at one of the most vulnerable moments of their lives.
Most fertility leaders learned these skills on the job, one denied claim, one turnover crisis, one frustrated patient at a time. This course gives you the frameworks you'd otherwise spend years piecing together.
Built for the people who keep fertility care running.
Walk away with skills, not just slides.
By the end of the course, you'll be able to:
Four phases. One complete picture of your practice.
The course moves from the patient outward, building each layer of practice management on the one before it.
Welcome to the course, and here is a guided overview of how the four phases fit together.
Practice 360 Cohort Experience
Learn together. Apply it in practice. Save along the way.
The Practice 360 Cohort Experience is a year-long program for ARM members who want to learn alongside peers, not just on their own. You'll work through all eight online modules, meet your cohort virtually three times, and join two live sessions: one at RISE in the spring and one at the ASRM fall meeting.
Seats are limited to 20 and fill first come, first served. Cohort members also get discounted registration for RISE and the fall meeting.
What the cohort asks of you
Practice 360 works because the group shows up for each other. When you join, you're committing to:
- Three virtual cohort meetings (January, March and June)
- Two live sessions, at RISE in the spring and the ASRM fall meeting
- Completing the eight online modules at your own pace through the year
- Taking part in group discussion and the shared practice case
RISE and fall meeting registration are separate from the cohort fee. Cohort members receive a discount on both.
Choose how you'll join
Cohort full? ARM members can join the waitlist or start with the online modules. For group rates, contact education@asrm.org.
Practice 360 at a glance: five moves, built on REACT
Practice 360 follows REACT: Real case, Engage, Ask, Clarify, Takeaway. It's not five more things to do. It's a way to structure the learning you're already doing.
R – REAL CASE: Start where your practice is.
Explore the key areas of practice management through flexible online learning, grounded in the realities of operating and leading a reproductive medicine practice. Topics include patient experience, operations, workflow, quality, leadership, finance, revenue cycle, technology, and more.
E – ENGAGE: Learn with people who understand the work.
Connect with fellow practice leaders, facilitators, peer coaches, and subject-matter experts throughout the cohort. Virtual touchpoints give you a safe space to discuss challenges, compare approaches, ask questions, and learn from others' experiences.
A – ASK: Put your thinking to the test at RISE.
In the spring, you'll work alongside your peers through one connected practice case, making real decisions as a single challenge ripples from patient experience into day-to-day operations. Facilitators and peer coaches ask the hard questions, make your reasoning visible, and tie it back to what you've learned.
C – CLARIFY: Focus on the one thing that matters.
After RISE, you'll choose a real challenge, improvement opportunity, or organizational priority for your Applied Practice Project. Over the following months, supported by a virtual follow-up meeting in June, you'll apply Practice 360 concepts in your own practice and document what you tried, what you learned, and what happened.
T – TAKEAWAY: Bring your work back to the cohort.
At ASRM Congress in the fall, you'll present your Applied Practice Project to the group, where experts in finance and practice leadership help you think through your situation and your next move. You'll see how fellow participants approached their own challenges, and leave with a concrete plan for what comes next.
Made for fertility. Not adapted from somewhere else.
Fertility-specific from start to finish.
Generic healthcare management courses don't cover oncofertility pathways, third-party reproduction, IVF financing, or lab-to-clinic handoffs. This one is built around them.
Frameworks you can apply immediately.
Every module ends with something you can use: a survey design, a workflow map, a vendor scorecard, a staffing plan.
Patient-first, by design.
The course starts with patients for a reason. Every operational, financial, and leadership decision comes back to the experience of the people you serve.
The whole practice in one place.
Patient experience, operations, finance, and leadership, connected the way they are in real life.
FAQ
Do I need a clinical background?
No. The course is designed for both clinical and non-clinical leaders. Clinical concepts are explained in operational terms.
I'm already managing a clinic. Is this too basic for me?
The course is built to formalize what experienced leaders do by instinct, and to fill the gaps most people never had time to learn, like payer contract analysis or EMR selection.
How long does the course take?
The asynchronous modules, which include peer- and mentor-led virtual sessions, take approximately 4-6 hours to complete. The full Practice 360 Cohort Experience, which includes the live sessions at RISE and ASRM Congress, is a year-long engagement.
Is it self-paced?
Practice 360 is a cohort-based experience with self-paced modules and two live sessions.
Will I get a certificate or CE credit?
You will receive a Certificate of Completion and a digital badge recognizing your participation in this educational activity.
Do I need to be an ARM member to join the cohort?
Yes. The cohort is an ARM member benefit. Anyone can take the online modules on their own.
What if I can't make it to RISE in person?
The live sessions are a core part of the cohort, so please plan to attend. If something comes up, contact education@asrm.org.
Are RISE and fall meeting tickets included?
No. Cohort members register for each event separately at a discounted rate.
What happens if the cohort is full?
Join the waitlist and we'll contact you in order if a seat opens. You can also start with the online modules.
